Armed with a bachelor's of science in advertising (1997) as well as a master's in advertising (1998), each from the University of Illinois-Champaign/Urbana, Kedric has worked in advertising sales in both the newspaper and agency levels.
He tells AdvertisingSchools.com that he finds that each position he works in teaches him something to help him succeed in the future. As the Racine, Wis., resident seeks the right advertising field opportunity, he finds his current role in car sales a daily challenge, an opportunity to learn about people and a good way to support his newly-growing family (wife Aquanetta and infant daughter Bryona).
As his career is only beginning, Kedric feels his greatest success is still ahead, but notes, "Work ethic and positive attitude are what I consider the keys to success."
I started in 1998 as an advertising consultant at the local newspaper/shopper, the Journal Times/Penny Saver. Since then I have worked for a marketing firm, a temp agency, an advertising agency and in sales.
My career has unfolded a little differently than I thought it would. I assumed, coming out of college, I would find my dream job making lots of money. So far it hasn't exactly worked out as planned, but it will in time. I currently am selling cars. I like the challenge. I have to learn a lot more about cars than I ever imagined, but every day is a learning experience and I love having the responsibility.
My biggest inspiration for my career is my family, as they have always supported me and have instilled in me a strong work ethic.
I worked on some of the advertisements that ran in the Milwaukee Journal Sentinel newspaper for the Harley Davidson 100th Anniversary celebration. It was cool to work on something behind the scenes, when the public won't know about it or see it for a month or two, then later, watching or hearing feedback.
I want to be successful and move up the ranks, because I am good at what I do and want to make sure that I am respected by my peers and colleagues. I see myself in a managerial position where I can pass on my experience to help others succeed.
You must be passionate about your work. People feed off of you and how you come across, particularly in sales.
Learn and study as much as you can, and talk to professionals in the field. Try to learn what to do, and what not to do, as early as possible.
At the time, I felt getting my college degree was too time-consuming. but now I realize that wasn't the case. What I liked, but didn't realize then, is that being a student is a time in your life where you can truly express yourself, as long as you support your ideas.
I took an advertising class my freshman year and it sparked me to take more classes in that area. Several members of my family went to the U of I, so I was familiar with the campus and the school's reputation. and I looked forward to being away from home!
My education has allowed me to see that there are many options when solving a problem, and taught me how to think things through.
If I could do it all over, it would be a lot easier the second time around, as I now know how to prepare myself for college.
Look at cost, financing options, scholarships and the average starting salaries of graduates.
Be as well-rounded as possible in extra-curricular activities.
Anytime you can devote the time and effort to complete the program is a good time.
The educational system should be more proactive in getting students real life work experience in students' fields of choice.
Know someone in the field, as well as having prior or similar experience.
I found advertising internships hard to come by when I was in school, but I would highly recommend students try to land internships if given the opportunity.
Right now, I would say the job market is tough, but that is the same in most other fields as well. I think over the next five years more opportunities will open up.
My ideal job is with an employer that has a fun atmosphere, offers challenges and opportunity and where my ideas are respected.
Petty people. That the bottom line trumps everything else. Lack of creativity. Knee-jerk reactions from management. Lack of on-the-job training.
Increasing use of technology, and an ever-diversified workforce.
Study the trends, demonstrate initiative and a willingness to take risks and be confident. Learn as much as you can, keep an open mind for change and of course, have fun!
