The work of a copywriter is everywhere: from billboards to magazine ads to web sites. Nationwide, advertising agencies are desperately seeking copywriters with the right skills to drive a campaign toward success.
Copywriters are currently in high demand, and companies and agencies are willing to compensate. According to Robert Half International, the world’s largest staffing firm, 60 percent of advertising and marketing executives who said they plan to hire new employees will be adding copywriters.
Graduates of schools with copywriting programs have gone on to highly successful careers, and continue to garner acclaim for their work.
Copywriting is the perfect career for anyone with a creative writing degree, journalism degree, communications degree, or any other humanities degree. Ideal candidates are those who graduated from a four-year college with an English degree and do not know what kind of job they want after graduation. With the right classes in advertising, art direction, marketing strategies, and copywriting technique, writers and communicators can build a comprehensive advertising portfolio, and are much more likely to get a callback from an agency.
